The addition of a new production line in the Malaysia plant emphasizes KRAIBURG TPE’s commitment to providing customers with the best quality, satisfaction and value.
Kuala Lumpur, December 2018, KRAIBURG TPE will begin operations of a new production line at its Malaysia plant this month to boost production capacity by 35% and increase KRAIBURG TPE’s total production capabilities to 60,000mt worldwide.
KRAIBURG TPE is expanding its offices and warehouse in Malaysia in tandem with the new production line to complement its production expansion. The company will also be extending its sales network in Hanoi, Vietnam, to increase its brand presence and enhance its customer serve in the region.
Strong customer orientation, global presence and influential innovations
KRAIBURG TPE has relied on its three production sites for many years, namely Waldkraiburg (Germany), Atlanta (Georgia, USA) and Kuala Lumpur (Malaysia) to guarantee delivery of its TPE compounds on a long-term basis.
Franz Hinterecker, CEO of KRAIBURG TPE says: “Our success in the market is based on strong customer orientation, global presence and influential innovations. Continuously investing in the international network of our production plants and sales offices is a mainstay of our strategy.”
Focus on total customer satisfaction
The consistent expansion of production capacities follows KRAIBURG TPE’s strategic approach to focus on its core competences. KRAIBURG TPE measures its success by customer satisfaction through a unique quality concept that takes people, processes and products into account, centred on exceptional, high quality and custom-engineered compounds.